It covers in detail each step of a five-step strategy development process: scoping, research, analysis, drafting and launch. The handbook is intended for use by communications professionals working in national statistics offices. It is meant to be practical, with a mix of instructions, tips and resources. Some NSOs will find that this is all they need to proceed with strategy development independently. Others may find it necessary or valuable to engage external support for some or a large part of the analytical work. This handbook is not only for use by communications specialists. In fact, we strongly advise that a multidisciplinary team be involved in the strategy development. It goes to creating broader institutional buy-in as well as ensuring that a diversity of opinions is reflected in the choice of priorities. Whether external support is employed or not, every organisation using the resource kit will need to adapt its contents and approach to their own particular circumstances. The templates and guidance are adaptable in order to allow application to a wide a range of situations. The resources in particular are meant to be enhanced and refined based on the organisational needs, context and culture. These include factors such as overall objectives, timeline, resource availability and the situation in which the strategy is being developed. Nonetheless, this handbook should be seen as a foundation upon which any strategy development process can be carried out. This handbook is intended to complement the Guidelines for Integrating Communications into National Strategies for the Development of Statistics (NSDS). PARIS21 strongly recommends that communications be integrated into long-term statistical planning and the guidelines provide NSOs with a rationale for integrating statistics as a means to achieve strategic NSO objectives as well as an indication of how to create the conditions under which effective communications can take place. This handbook builds on that guidance and provides NSOs with the knowledge and tools necessary to develop a robust statistical communications capacity. Note: You’ll find links to any resources (templates, workplans and guidance documents) at the start of each Step).