Handbook for Developing a Communications Strategy

A communications strategy provides both a strategic vision and roadmap for communications over the long term. This helps to align communications activities and messaging with national statistical office processes and frameworks, such as the national strategy for the development of statistics (NSDS). A communications strategy helps an organisation to map out a series of activities and programmes that not only help it engage with key stakeholders (internal and external) in an effective and streamlined way, but also help reach the organisation’s core objectives. This handbook provides strategic guidance and outlines the practical steps and resources needed for national statistics offices (NSOs) to develop an integrated communications strategy.